Operating an e-commerce business is a profitable business that you should jump into today. It’s not just the millennials that are taking advantage of the mobile or social media industry; practically all entrepreneurs are looking at the digital platform to grow their customer base globally.
With international selling, you can buy and sell items to a global market. This is certainly lucrative because this may require a small capital or if you consider dropshipping, you wouldn’t have to purchase initial stocks.
When you are planning to sell online in Canada or with Canadians as target market then you would need to consider what exactly your target audience is looking for. With online selling, you also have to comply with certain regulations when conducting business. Different parts of Canada have varied regulations for online selling or e-commerce.
Here are important points to consider when selling online in Canada:
- Returns policy is important. Buyers want options when they are purchasing items. Canadians put much value on convenience. It is then crucial for customers to know the details on the timeframe or policy for returns such as what items can be returned and actual costs for shipping. Shopping carts are abandoned because of the lack of returns policy. There are also software solutions that businesses use to make Canada Post return labels which are sent via email. This makes returns easier to process because the customers can just attach this together with the package and then drop it off at the nearest local post office.
- Focus on mobile. Research shows that Canadians are online on a mobile device half the time or at 49%. They would usually spend their time online via social media, gaming, chatting or instant messaging, and shopping. In this light, online businesses should have a mobile advertising strategy in place. For one, your website should be optimized for mobile use and across all forms of devices. The website should be fast and responsive for the convenience of shoppers. Making your website mobile-friendly will also increase its search rankings which mean more targeted conversions for your brand.
- E-commerce is dominated by Amazon. Around 7% of sales in Canada are from Amazon purchases. This means around 5 million of Canadian shoppers frequent the shopping site monthly and this is expected to triple in terms of profit over the years. So when selling online in Canada, using Amazon or other similar platforms will help you gain traction and attract more customers. It has the same process as with Amazon in the United States and it also has a currency converter tool that can help you with handling international payments.
The platform has changed, but it still is a brand that needs regulations. While your business operate in a virtual platform, you would need to follow the process as with starting a traditional brick-and-mortar business like registration of your business name, trademarks and copyrights, product safety, privacy, imports, and exports. Yes, while some would just skip the process, it would be better to go through the regular route of introducing your brand to the market.